Boutique digital talent management company Rare Global has added to its roster at the same time as announcing a key new hire.
The firm has signed fashion YouTuber BestDressed, who counts 3.6 million subscribers on her channel and also generates high-level engagement, Rare notes, with roughly 1 million views per video. A graduate of UCLA film school, the 22-year-old — whose first name is Ashley, though she does not disclose her surname — is known for her cinematic videos, dry sense of humor, and inspirational messaging. Common video topics include fashion lookbooks and interior tutorials.
In addition to Ashley’s signing, Rare has hired Refinery29’s Amber Kai (pictured below) to lead talent development. Kai formerly served as manager of talent partnerships and casting at the female-focused digital publisher, and will now lead all efforts in signing and developing new talent at Rare.
Also today, Rare has signed four up-and-coming beauty and fashion creators on TikTok and YouTube, including Kayla Kosuga, Janette Ok (who holds a seat on TikTok’s Creator Diversity Board), Ana Coltrane, and Bria Jones. The new crop of signees join Rare’s existing fleet, which includes Michelle Phan, Chloe Morello, and Jenn Im.
“Our creators continue to push the envelope of digital content in innovative ways,” Rare Global CEO Ashley Villa — who runs the company with partners Ivy Cavic and Vannga Nguyen — said in a statement. “We look forward to helping them build their success and businesses. Everyone on our team and roster brings their own unique perspective and experiences to the table. We’re committed to fostering a truly diverse and inclusive company and roster. “