WME has signed top automotive social media star Alex Hirschi, better known to her 36 million followers — across all platforms — as Supercar Blondie.
The 34-year-old has risen to renown for traveling the globe and showcasing exotic supercars, as well as new releases and compellingly customized vehicles. She counts 25 million followers on Facebook, 6.9 million on Instagram, 4.5 million subscribers on YouTube, and 1.4 million followers on TikTok — and averages 1 billion monthly views across all platforms, per WME. Hirschi also launched a linear show in Aug. 2019 on Insight TV called Car Crews With Supercar Blondie, which lifts the hood on different car cultures across the United States, and which aired this year on men’s lifestyle channel DMAX and Italian TV network Motortrend.
WME will rep Hirschi in all areas of her career, but will focus on building her TV, film, and digital video businesses, as well as branded and commercial partnerships, and other entertainment opportunities.
Prior to catapulting to renown online, Hirschi — who was born in Australia and currently resides in Dubai — was a TV and radio broadcaster, hosting a prime time entertainment radio talk show on local station Dubai Eye. Throughout her career, she has received several accolades, including ‘Breakout YouTuber‘ at the 12th annual Shorty Awards, ‘Influencer Of The Year’ by Esquire Middle East, and ‘Vlogger Of The Year’ by Cosmopolitan Magazine Middle East.
Hirschi will continue to be managed by her husband, Nik Hirschi.
You can check out her most popular YouTube video to date — Top 10 Craziest Concept Cars 2019 — below:
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