UTA has signed young comedian Caitlyn “Cece” Price, who first found fame on Vine at three years old, for worldwide representation in all areas.
Price’s parent-managed Vine account amassed 400,000 followers after a viral video showed her wearing a Barack Obama campaign shirt emblazoned with his hallmark “Hope” slogan. “You see this shirt?” she tells viewers. “Enough said.”
Daphne Watson, Price’s mother, was the one who came up with “The Cece Show” as a catch-all name for her daughter’s account and comedic content. After Vine’s shutdown, they carried that name to Instagram, where they continued posting short skits featuring Price performing original characters as well as impressions of celebrities like Kevin Hart, Beyoncé, Kim Kardashian, and Meghan Trainor. That Instagram content netted her a spot on The Steve Harvey Show and a meeting with Kevin Hart.
It also caught the eye of former professional boxer Floyd Mayweather. In 2015, he invited Price to join The Money Team, his lifestyle company comprising a range of businesses managed by Mayweather’s business partners and personal friends, including clothing lines, a line of personal training equipment, and a record label. Price’s joining meant Mayweather would help fund her content and connect her with people in the entertainment industry, Money Team president James Mcnair told Cosmopolitan.
Now, at 11 years old, Price has built her Instagram following to 1.1 million people, and has sealed a development deal with comedian, actor, and producer Lil Rel Howery. UTA intends to work with her on film and TV projects, digital content, branding, and more, the agency tells Tubefilter.
She continues to be managed by Avi Gilbert at Fourth Wall Management.