YouTube star Rebecca Zamolo, who has amassed roughly 15 million subscribers across her diverse portfolio of channels, is getting into the mobile gaming business.
On her eponymous channel (9.3 million subscribers, roughly 120 million monthly views), Zamolo shares challenges, while on a couple channel with husband Matt Slays (4.6 million subscribers, 55 million monthly views), the two share much of the same kind of content. The duo also operate Game Master Network (1.4 million subscribers, 15 million monthly views) — a real-life game that the couple likens to an escape room-meets-Amazing Race series — in which Zamolo and crew must solve clues and use their detective skills to defeat an antagonist known as the ‘YouTube Hacker’.
It is this latter channel that spawned Zamolo’s mobile gaming foray. Also titled The Game Master Network, the game was not only inspired by her series but also boasts exclusive integrations. Having been in the works for months, Zamolo partnered on the venture with digital product studio BoundaryLA.
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Zamolo, 35, tells Tubefilter that the app — now available on both iOS and Android — won’t be monetized in any capacity, and was solely designed to keep her young fans entertained in quarantine.
In The Game Master Network, players play as Rebecca herself (pictured above), dashing and jumping through tunnels to retrieve collectibles prizes, including gems, puzzle pieces, and a lie detector mixture. These objects can unlock secret videos used to help solve clues in the larger Game Master Network YouTube series. The unlimited scroller — in which friends can also compete against one another for the longest run — is also tied to Zamolo’s YouTube series in that it notifies users of new videos upon their release.
“I’ve always loved escape rooms and the Game Master series came about after we bought a cabin and found a hidden underground space in our closet,” Zamolo tells Tubefilter. “It seemed like a natural next step to bring the game directly into the hands of our viewers.”
In addition to her family-friendly programming, Zamolo also released in 2018 a feature documentary about her battle with ulcerative colitis and inflammatory bowel disease that has raked in over 19 million views. She has also amassed a substantial following on other platforms, including 13.6 million fans on TikTok. And in terms of her business ventures, she operates a merch line with her mother-in-law and also launched a lip gloss collaboration with IGXO Cosmetics last year called #ZamFam.
