Trinity And Beyond, a children’s YouTube channel starring sisters Trinity and Madison engaging in scavenger hunts, pranks, and other quarantine hijinks, is getting into the sleepwear and shoe businesses.
The channel has signed a licensing agreement with SG Companies — a 124-year-old firm that holds licenses with top brands like Dockers, Panama Jack, Nintendo, and Sesame Street. The deal was brokered by Semaphore Licensing Solutions, an Irvine, Calif.-based company that assists native digital creators in navigating the product licensing space.
Trinity And Beyond will add self-branded pajamas, slippers, sneakers, rain boots, and flip-flops to its product offer in partnership with SG. Semaphore says ensuing products will be available in brick and mortar stores nationwide as well as online. In addition to its most recent deal, Trinity And Beyond — which counts 5.5 million subscribers and 130 million monthly views — also pacted with Fashion Angels Enterprises in June on a licencing deal for arts and craft products.
“The licensed products created by SG Companies with Trinity And Beyond will unite the new media stars with their three to eight-year-old female fans through style,” Lisa Berlin, Semaphore Licensing Solutions’ SVP of licensing, said in a statement.
In addition to Trinity And Beyond, Semaphore Licensing works with Philip DeFranco, Cassey Ho, skateboarding channel Braille Skateboarding, and kid-friendly SuperHero Kids.