User-generated video powerhouse Jukin Media is launching today a new streaming brand that will live predominantly on smart TV platforms.

WeatherSpy, an ad-supported, weather-centric programmer aimed at younger cord-cutters, will live on Samsung TV Plus, Vizio, and Xumo as each OTT platform’s first 24/7 weather channel.

WeatherSpy will feature 13 series at launch with programming that explores global weather patterns and phenomena, out-of-the-ordinary outdoor jobs, and the best places to travel. One show, the Jukin-produced ViralWid, will follow travelers who encounter breathtaking creatures across the globe. Other production partners on the channel include drone video content platform AirVuz, wildlife programmer Big Media, U.K. distributor Cineflix Rights, online video network dotstudioPRO, and 4K UHD channel Insight TV.

“The traditional TV weather viewer is generally older and not digitally native. Our goal with WeatherSpy is to reimagine what a weather network could be and make it more fun and appeal to a younger demographic,” Cameron Saless, Jukin’s chief business officer, said in a statement. “Through WeatherSpy, we aspire to appeal to a new generation of cord-cutters and cord-nevers, and fill a void on the top ad-supported linear streaming platforms and on social media.”

In addition to the original series, the network will also feature live weather updates four times per hour. A WeatherSpy series is also slated to arrive on Snapchat Discover.

WeatherSpy marks Jukin’s fourth OTT linear streaming channel — as well as its fourth Snapchat Discover show — following People Are Awesome, The Pet Collective, and FailArmy. While those channels were based on existing social media brands, however, WeatherSpy marks Jukin’s first outing that is entirely fresh out of the gate. Jukin says its portfolio of digital brands — which largely license user-generated viral videos — has amassed more than 200 million total followers.

You can check out a WeatherSpy teaser right here:

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