[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
Scroll down for this week’s Tubefilter Chart.
A relatively uneventful week in our Tubefilter Top 50 — outside of the Korean peninsula, at least — left the same two channels at the top of our global chart. This week’s two most-viewed YouTube channels are a children’s content hub and an Indian entertainment destination, and most of the videomakers in the top ten fall into at least one of those categories.
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Cocomelon – Nursery Rhymes has had an up and down month. The children’s animation studio became the first YouTube channel to ever receive one billion views in a single week, then fell below one billion and ended up behind Indian entertainment juggernaut T-Series in our charts, then regained the #1 spot and its billion-view pace, then went back under one billion but held onto the top spot — all in the span of six weeks. For now, Cocomelon is atop our global Top 50 with 907.8 million weekly views, though it holds only an 11 million view lead over T-Series, which ended the week with 896.8 million views over the measured period. For many channels, 11 million views would be a decent lifetime haul, but for these two titans, it’s nothing more than a thin margin.
Kids Diana Show, an American channel targeting young YouTube visitors, remained #3 in our global chart after receiving 591.4 million weekly views over the past seven days. SET India, a South Asian video cache owned by Sony, is hot on Kids Diana’s heels thanks to a 3% week-over-week viewership increase and a weekly total of 550.9 million views. The biggest upward climb in the top five, however, came in the fifth position, which now belongs to SAB TV. The Indian content hub received 536.9 million weekly views, a viewership increase of 10%.
Last week, I discussed the chart gains made by Blackpink, one of the K-pop industry’s most popular girl groups. What was so impressive about Blackpink’s rise was that it came mostly from clips that teased the release of a new music video. I suggested last week that Jisoo, Jennie, Rosé, and Lisa may see their standing rise even higher once their video “How You Like That” finally arrives on YouTube.
Not only did Blackpink’s fortunes trend upward, but their official YouTube home became the ninth most-viewed channel in the world. Thanks to the success of the “How You Like That” video, which scored nearly 150 million views in its first three days of activity, Blackpink became the first musical group to reach the top ten of our global chart since Puerto Rican sensation Bad Bunny reached #10 in early March. The K-pop outfit’s total viewership over seven days was 293.5 million views.
But they weren’t the only Koreans to boost their position in the standings over the past seven days. Another top gainer was Big Hit Entertainment, the home of new music videos from BTS and others. In fact, it was a new BTS video, for the song “Stay Gold,” that had the biggest impact on Big Hit’s viewership this week. In total, the label’s official channel counted 165.8 million views, which represented a 93% week-over-week increase and a jump from 81st place up to 21st. So it was a big week in K-pop — and thus, the world.
Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:
United States: 16 channels in the Top 50.
India: 13 channels in the Top 50.
South Korea: 3 channels in the Top 50.
Argentina, Brazil, Canada, The Philippines, and Thailand: 2 channels in the Top 50.
Colombia, Indonesia, Jordan, Russia, Spain, Turkey, United Kingdom, and Vietnam: 1 channel each in the Top 50.