YouTube

YouTube’s ‘Cobra Kai’ To Kick It At Netflix, Starting With Season 3

One of YouTube’s most notable originals has officially found a new home.

Cobra Kai, a canon continuation of hit 1984 film The Karate Kid featuring Ralph Macchio and William Zabka reprising their roles as titular kid Daniel LaRusso and his martial arts nemesis Johnny Lawrence, will move to Netflix ahead of its third season, Variety reports.

“The rivalry between Daniel and Johnny is one for the ages, and the show has a ton of heart and is a lot of fun,” Brian Wright, VP of original series at Netflix, told the outlet. “We can’t wait to introduce a new generation of fans to Cobra Kai and are thrilled to be its new home around the world.”

Subscribe to get the latest creator news

Subscribe

The series premiered in 2018 to critical and audience acclaim. To date, the first episode of season one has netted 86 million views, and the first episode of season two has netted 85 million. (Viewership figures for other episodes are hidden.) Its first two seasons are still free to watch on YouTube for now, but will apparently bump over to Netflix later this year. A premiere date for season three is forthcoming.

Sources familiar with the matter told Variety that YouTube tried to broker a similar deal with Netflix ahead of Cobra Kai’s season two premiere last year, but that one fell through. It’s possible YouTube redoubled efforts to find the series a new home after deciding to make all originals free to watch, rather than reserving them for YouTube Premium users. That decision has seen the platform shift away from scripted series–save a few from YouTube creators–and toward an array of broad-appeal music documentaries, plus educational programming featuring the likes of Michelle Obama and Robert Downey Jr.

Cobra Kai isn’t the first series to move on post-paywall: around this time last year, YouTube lost Kirsten Dunst’s On Becoming a God in Central Florida to Showtime, reportedly because it couldn’t nail down advertising deals; and in May, another of its high-profile scripteds, Step Up: High Water, went to Starz.

Share
Published by
James Hale

Recent Posts

Is a new ChatGPT plugin a sign that the how-to economy is shifting from YouTube to AI?

It just became a lot easier to create AI-assisted how-to videos. A new plugin available…

15 hours ago

TikTok Shop’s luxury goods glow-up is happening on live streams

Buying goods from strangers on the internet is a crapshoot, and customers assume more risk…

16 hours ago

Amazon wants Prime Video users to get their news from TikTok-style clips

Amazon is about to find out whether TikTok users will bring common behaviors to Prime Video. The entertainment hub…

17 hours ago

The EU doesn’t just want to ban kids from social media. It’s blocking chatbots and gaming, too.

The European Union is set to propose a sweeping new social media, chatbot, and gaming…

20 hours ago

Top 5 Branded Videos of the Week: Goth, jock, nerd

Welcome to our rundown of the most-watched branded YouTube videos of the week. We're publishing…

1 day ago

Steven Bartlett’s next venture is a $400 million plan to invest in creator businesses

When Steven Bartlett landed an eight-figure investment last year, his backers valued his company at $425 million. That…

2 days ago