Netflix has tapped noted communications executive Michelle Slavich to serve as its VP of publicity.

In this role, the former YouTube and Warner Bros. Pictures comms vet will oversee publicity for all of Netflix’s content verticals — including series, films, and documentaries — in the United States and Canada, according to Variety. Slavich will report to Netflix’s chief communications officer, Rachel Whetstone, to whom she previously reported at YouTube.

Shannon Buck, who currently serves as Netflix’s VP of series publicity, will remain in her role and report to Slavich, Variety reports. Julie Fontaine, who formerly served as Netflix’s VP of film publicity, recently departed the company.

“I’m delighted to welcome Michelle Slavich to lead our publicity team here in the U.S. across film and television and to drive promotion around our biggest global titles,” Netflix’s chief content officer, Ted Sarandos, told Variety. “Michelle is a respected PR leader who brings us a powerful blend of creative flair, strategic thinking, and an understanding of how to execute great campaigns at scale.”

Prior to joining Netflix, Slavich served as EVP of global publicity and strategy at Warner Bros. — a role she assumed in spring 2018, reporting to the company’s president of worldwide marketing, Blair Rich. Prior to that, Slavich served as head of entertainment communications at YouTube for over five years, overseeing original programming and subscription products.

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