TalentX Entertainment, the nascent digital talent management firm with roots in TikTok, has announced the latest hire to join its burgeoning team.

Former A3 Artists agent Maxwell Mitcheson has onboarded at TalentX as VP and head of its talent division, Deadline reports. Throughout his career as an agent, Mitcheson has helped clients — including Jordyn Jones, Lauren Giraldo, and Mark Dohner — land brand deals and navigate crossovers from the digital to the traditional entertainment worlds. At A3, Mitcheson also spearheaded the agency’s signings of top TikTok stars like Tayler Holder, Andre Swilley, and others.

“Maxwell’s unique skill set is very difficult to find,” TalentX CEO Warren Lentz said of the hiring in a statement. “His ability to both develop talent and build new brands will be a great asset for TalentX. He’s a true visionary as well as an executor.”

TalentX has also onboarded in recent months two former Gersh agents: Sean Stewart as digital talent director and Michael Senzer as VP of business development. The company has also forged partnerships in recent weeks with talent agency ICM, which will now represent TalentX’s clients in all areas, as well as esports conglomerate ReKTGlobal, with whom TalentX has partnered to launch a gamer-focused talent management unit dubbed TalentX Gaming.

TalentX, which was founded by three digital creators-turned-entrepreneurs — Tal Fishman, Jason Wilhelm, and Josh Richards — reps stars across myriad platforms, including TikTok creator collective Sway LA, whose six members reside in a swanky Bel Air mansion. The star-studded group has also garnered headlines in recent days due to the arrests of two of its members. All told, the Sway LA TikTok account has amassed a cool 3.2 million followers.

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