Instagram meme account network Doing Things Media has announced its latest TV deal with comedy duo Tim Heidecker and Eric Wareheim’s production company, Abso Lutely.
The two companies are developing a series based on All Gas No Brakes, which counts nearly 2 million cross-platform followers on Instagram, YouTube, and Patreon. The TV series will showcase the bizarre fringes of American culture, hosted and executive produced by Andrew Callaghan. Callaghan, who wears a signature oversized newsman suit and bears a deadpan attitude, will travel across the nation in an RV to attend conferences, parties, and other events — accompanied by flat-earthers, furries, border patrolmen, ravers, porn stars, and beyond.
The deal marks Doing Things’ latest bid to extend its digital IP onto other mediums, following the second season of its TV series Howie Mandel’s Animals Doing Things on National Geographic, as well as a licensing pact with MTV’s Ridiculousness to furnish viral content. The company’s Doggos Doing Things account also released a book earlier this month.
Callaghan was brought into the Doing Things family as a full-time creator in 2019 after being discovered by the company’s co-founders, Reid Hailey and Derek Lucas. Doing Things is also home to popular Instagram meme accounts that have garnered more than 50 million followers, including Shitheadsteve, No Chaser, Middle Class Fancy, and Animals Doing Things.
“At Doing Things, we are constantly looking to expand our content offering,” Hailey said in a statement. “As we looked to take the series to television, we couldn’t think of better partners than the comedic geniuses Tim, Eric and the Abso Lutely team. We can’t wait to bring the absurdity and excitement of what’s made All Gas No Brakes so successful on the internet to television.”