Talent agency CAA has signed Watcher Entertainment — the digital video upstart co-founded by longtime BuzzFeed creators Steven Lim, Ryan Bergara, and Shane Madej. CAA tells Tubefilter that it will be representing Watcher in all areas.
Watcher debuted in Jan. 2020 on YouTube with a slate of nine original series focused on food, travel, and horror. The channel, overseen by head of development Katie LeBlanc, has amassed 504,000 subscribers to date and has worked with brands like State Farm, Neuro, and Boba Guys (the latter two of whom are also investors in the venture).
Some of the channel’s notable series include: Homemade (in which Lim learns how to cook beloved dishes from popular restaurants), weekly talk show Watcher Weekly, Puppet History (a quiz show about history hosted by a puppet), travel shows Tourist Trapped and Weird Wonderful World, the listicle chat series Top 5 Beatdown, and Grocery Run (in which Lim pays for a stranger’s groceries if they agree to cook him a signature dish).
During their tenure at BuzzFeed, Lim, Bergara, and Madej’s shows — including Worth It and BuzzFeed Unsolved – amassed a collective 2 billion views to date. In addition to YouTube, Watcher also boasts a presence on Instagram (81,000 followers) and Patreon (2,000 patrons).
In addition to its CAA representation, Watcher Entertainment is managed by Chas Lacaillade at Bottlerocket Management.