BroadbandTV, the digital media giant whose network of YouTube channels has garnered 587 million unique viewers, has launched a coronavirus-combatting initiative dubbed #FunIndoors.
The initiative will support Doctors Without Borders, a nonprofit that has provided emergency humanitarian medical care to tens of millions of people since its founding in 1971. Doctors Without Borders is currently setting up temporary hospitals the world over — and providing technical support to existing facilities — to treat and slow the spread of coronavirus.
BBTV’s #FunIndoors Movement will seek to raise funds for the organization via a dedicated GoFundMe campaign, as well as encourage people to make the most of their time indoors by posting videos with the aforementioned hashtag on Instagram or Twitter — while simultaneously tagging friends to donate and participate, too. BBTV also said it would work with its creator network to promote the initiative, while also challenging notable business figures to participate.
“The world is in need of unity right now, and that means drawing inspiration from each other to take charge of our situation,” BBTV founder and CEO Shahrzad Rafati said in a statement. “Simple acts of solidarity, whether we’re donating to amazing causes like Doctors Without Borders or sharing how we’re making the most of our time at home, are powerful measures we can take to make an impact in our global community.”
Thus far, BBTV has raised $32,116 of a $200,000 goal for Doctors Without Borders. You can add to that tally right here.