ViacomCBS-owned Pluto TV is expanding into Latin America next month.
The ad-supported streaming service will launch 24 free channels in Latin America this March — in both Spanish and Portuguese — with additional hubs to follow, for a total of 80, by year’s end. Content — in the form of branded partner channels (such as MTV Vintage and Nick Pluto TV) and owned-and-operated Pluto channels (Pluto TV Cine Estelar, Pluto TV Cine Acción) — will span a vast array of genres, including action, comedy, drama, horror, and more, according to the company.
The company said that Pluto TV Brazil will launch by year’s end. In addition to the states — where the service offers 250 channels that garner 20 million monthly active users — Pluto TV is also available across Europe.
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“The launch of Pluto TV in Latin America enables our partners to offer their viewers a new value-added service, complementing their premium and linear offerings,” Pierluigi Gazzolo, the president of studios and OTT for ViacomCBS Networks International, said in a statement. “I am confident that Pluto TV will quickly become an essential platform for partners and consumers across Latin America as it has been in the U.S. and Europe.”
“The launch of Pluto TV across Latin America marks another huge step toward achieving our mission of entertaining the planet,” added Pluto TV co-founder and CEO Tom Ryan. “We see massive opportunity and consumer demand for a high quality, free, ad-supported streaming TV service throughout Latin America and therefore are excited to introduce viewers in the region to Pluto TV very soon.”
