Talent Agency Gushcloud Forms New Gen Z Division, Signs 7 TikTok, YouTube, And Instagram Creators (Exclusive)

Influencer talent agency Gushcloud, which reps more than 12,000 creators out of offices in 10 countries, has added a new Gen Z division that will specifically support young digital content creators. In kicking off the division, Gushcloud has signed seven new Gen Z creators who together have more than 10.9 million followers.

Chief talent officer Kenn Henman tells Tubefilter the division will operate out of Gushcloud’s Los Angeles and Seattle offices, and currently comprises a team of four managers led by Tracy Willis, the company’s VP of digital talent. He adds that the division will primarily focus on opportunities with TikTok, whereas the rest of Gushcloud focuses on YouTube and Instagram.

“Gushcloud Talent Agency is on a mission to connect today’s top digital talent and content creators with global audiences and brands, and to be the leading talent-first management agency for the world’s most influential digital stars,” Willis said in a statement. “Working with Gen Z’ers is a focus vertical for us, as well as families.”

(Gushcloud represents a number of family creators and in June is putting on a new, all-ages YouTuber event called FamFest.)

The agency’s just-signed Gen Z talent includes…

• YouTuber Coby Persin (pictured above, left), who’s been on the platform since 2012 and is known for his hidden camera content. He has 5.8 million subscribers on YouTube, 1.1M followers on TikTok, and 430K on Instagram. He’s worked with brands including Tinder, 20th Century Pictures, MTV, and Dollar Shave Club.
• YouTuber, singer-songwriter, and body positivity/mental health advocate Gabriella Whited, whose top song “I Keep on Falling” has more than 3 million streams on Spotify. She has 1.25M subs on YouTube and 260K followers on Instagram. Brand partners include Neutrogena, Soundcloud, and Princess Polly.
• YouTuber and musical prankster Erick Sanchez (pictured above, right), who created the original viral Uber Rapper series. He makes videos in both English and Spanish, and has amassed an audience of 312K subscribers on YouTube, 130K followers on TikTok, and 54K on Instagram. He’s worked with Aporro Brand, Get Me Fly LA, Alureice, Saintmidas, and Lullbed.
• Lifestyle YouTuber Stella Rae, a model, vegan, travel enthusiast, and beauty guru with 23K subs on YouTube and 54K followers on Instagram. She’s worked with companies like Audible, Fashion Nova, Thrive Market, and Ecotan.
• Lifestyle and fashion vlogger Allisa Rose, who cohosts the comedy podcast A Girl and Her Mother-In-Law with…well, her mother-in-law. She has 153K subscribers on YouTube, 66K followers on Instagram, and has worked with brands like Poshmark, Fabletics, and Function of Beauty.
• TikTok creator Johnny Valentine (pictured above, center), whose passions are fitness, health, and the internet’s favorite thing: cats. He has more than 500K followers on TikTok and 301K on Instagram, and has worked with brands including Amazon, Curology, and Bang Energy.
• Singer, songwriter, and dancer Tori Kay, who got her start as a creator singing with Kidz Bop and competing in National American Miss pageants. She recently released her second single, “Girl Power 2.0,” and has 76K followers on Instagram and 5K subs on YouTube.

Other previously-signed talent who are also now part of the Gen Z division include actor and singer/songwriter Brooke Butler (1.1M followers on Instagram, 600K on TikTok), Brat TV actor Rush Holland Butler (500K on Instagram, 55K on YouTube, 25K on TikTok), music artist and dancer Tati McQuay (745K on Instagram), and actor, musician, and lifestyle creator Hayden Summerall (2.7M on Instagram, 980K on YouTube).