Influencer talent agency Gushcloud, which reps more than 12,000 creators out of offices in 10 countries, has added a new Gen Z division that will specifically support young digital content creators. In kicking off the division, Gushcloud has signed seven new Gen Z creators who together have more than 10.9 million followers.
Chief talent officer Kenn Henman tells Tubefilter the division will operate out of Gushcloud’s Los Angeles and Seattle offices, and currently comprises a team of four managers led by Tracy Willis, the company’s VP of digital talent. He adds that the division will primarily focus on opportunities with TikTok, whereas the rest of Gushcloud focuses on YouTube and Instagram.
“Gushcloud Talent Agency is on a mission to connect today’s top digital talent and content creators with global audiences and brands, and to be the leading talent-first management agency for the world’s most influential digital stars,” Willis said in a statement. “Working with Gen Z’ers is a focus vertical for us, as well as families.”
(Gushcloud represents a number of family creators and in June is putting on a new, all-ages YouTuber event called FamFest.)
The agency’s just-signed Gen Z talent includes…
Other previously-signed talent who are also now part of the Gen Z division include actor and singer/songwriter Brooke Butler (1.1M followers on Instagram, 600K on TikTok), Brat TV actor Rush Holland Butler (500K on Instagram, 55K on YouTube, 25K on TikTok), music artist and dancer Tati McQuay (745K on Instagram), and actor, musician, and lifestyle creator Hayden Summerall (2.7M on Instagram, 980K on YouTube).
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