OP Talent, a U.K.-based digital talent management firm owned by TV production company Endemol Shine UK, has signed 12-year-old YouTube megastar Tiana Wilson — the self-described youngest female creator to surpass 10 million subscibers.
Wilson launched her YouTube career at age seven and currently posts kid-friendly product reviews; pranks on her parents (mom and dad Cherina and Nigel frequently co-star in her clips), games; unboxings; and challenges. Wilson, who hails from Nottingham in central England has amassed 16.5 million subscribers across two channels that have amassed 4 billion views from the TT Squad, which is what Wilson calls her fans. Wilson’s most-viewed video to date, whose title — Slime Prank In My Dad’s Hot Tub — is a hodgepodge of buzzworthy video topics, has amassed a staggering 120 million views.
In addition to her sprawling YouTube presence, Wilson launched her own merch range in 2018, which is stocked in U.K. supermarkets . In addition to Wilson, the firm also represents boxing champ and budding musician KSI, Dutch gamer Kwebbelkop, and Ali-A, who stars in the CBBC program I’m Not Driving That With Ali-A.
“Tiana is a hugely talented and natural YouTuber adored by her fans all over the world,” Liam Chivers, OP Talent’s managing director, said in a statement. “Our job is to help her to develop her channels even further and to guide her through the next exciting chapter of her career.”
New York City's iconic Tribeca Festival returns for its 25th anniversary this year--and with it…
Airbnb wants in on the creator craze. The company is most recognized for offering hotel…
With the World Cup fast approaching, TikTok is leveraging its position as FIFA's first ever…
Netflix has already been coming after YouTube with its bouquet of creator content signings and…
As microseries take over digital content and Hollywood and YouTube leans ever harder into being…
Most brands would shy away from the idea of a campaign based around a meatball-flavored…