Digital talent management firm Addition, which reps stars like Joey Graceffa, iJustine, and Nadeshot, has onboarded seasoned talent agent Dustin Parker.
Prior to joining Addition, Parker spent seven years at the Agency for the Performing Arts (APA), where he led branding and digital efforts across the agency’s portfolio. He spearheaded branded content partnerships with companies including Walmart, McDonald’s, Revlon, Johnson & Johnson, Kraft Heinz, Proctor & Gamble, and Unilever. Before APA, he managed business development and account coordination teams at Authentic PR.
A number of Parker’s clients will move to Addition with him, including…
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Lifestyle and beauty blogger Angela Lanter, who, along with her husband Matt, chronicles their journey as parents in the weekly podcast Hello Baby. Lanter regularly blogs on her eponymous website, and last year won PopSugar’s Blogger of the Year Spotlight Award. She has 285K followers on Instagram, and Hello Baby has 17.2K.
Latinx chef Gustavo Figueroa (aka El Guzii), whose culinary wizardry has brought him 3.79M subscribers for his primarily Spanish-language YouTube channel, and 283K followers on Instagram.
Lifestyle and Latinx creator Karla Celis, whose cross-genre content covers DIY, recipes, fashion and beauty, home remedies, and family vlogs. She has 1.9M subscribers on YouTube and 618.5K followers on Instagram.
Lauded food blogger Ashley Rodriguez, whose site Not Without Salt has gotten numerous nods, including a Best Food Photography award from Saveur Magazine and recognition as one of The New York Times’ World’s Best Food Blogs. You can see some of that award-winning food photography on Rodriguez’s Instagram account, where she has 104K followers.
Food blogger Derek Campanile, creator of Dad with a Pan. His down-home recipes and cooking tips are specifically aimed at encouraging Millennial dads to get in the kitchen — and to pass those newfound foodie skills down to their kiddos. He has 33.5K followers on Instagram.
Blogger Emily Gemma, whose digital home The Sweetest Thing covers fashion, beauty, travel, home decor, content about her offline life, and more. She has 631K followers on Instagram.
And author Eva Kosmas Flores, whose longtime blog Adventures in Cooking has expanded into a full-time business venture, through which Flores offers live cooking events and photography courses. Her debut book, First We Eat: Good Food for Simple Gatherings from My Pacific Northwest Kitchen, was published in 2018, and dives into her Greek heritage-inspired approach to cooking.
“Dustin has been a pioneer and leader in the digital industry for over eight years,” Petar Mandich, Addition’s chief talent officer, tells Tubefilter. “I’m ecstatic to see him evolve into a manager and help drive strategy and growth for his roster and our company overall.”
