After a decade on YouTube, fashion and beauty vlogger Claudia Sulewski’s career is culminating (to date) with a Nordstrom collaboration.
The 23-year-old, who has over 2 million subscribers across two channels, has teamed with Nordstrom’s BP brand — for younger consumers — on a clothing and accessories collection aptly dubbed Claudia Sulewski x Nordstrom BP. Sulewski announced the pact in a teary YouTube video yesterday, though the collection — comprising shoes, clothes, jewelry, hair accessories, and pajamas — officially launches online and in 33 Nordstrom stores on Aug. 21.
In addition to her turn as a designer, Sulewski has also flexed her acting chops in various AwesomenessTV originals, including Tagged and The Commute. Nordstrom has previously pacted with other influencers on clothing collabs, including Chriselle Lim.
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“Nordstrom has been a store that I have shopped at my entire life. So when the opportunity came, I immediately knew that this was an exciting one and probably the coolest thing I have ever done thus far,” Sulewski told Teen Vogue, for whom she formerly served as a YouTube host. “And maybe will ever do.”
While the collection captures Sulewski’s personal style, she says that the line is a mix of both funky and sporty aesthetics. The collection will also be size-inclusive, Sulewski says, ranging from XXS to 4XL.
“If we’re talking patterns, the purple leopard print has got to be my favorite, which is on the miniskirt and a tank,” she added. “My favorite look is wearing the same pattern together, like little match sets. There’s so many cool things, but I think for accessories, the black patent-leather backpack is my favorite because it also turns into a purse when you pull the strap.”
Prices will range from $16 to $90. You can check out a teaser below:
