Complex Networks — the youth culture-focused digital brand that that is jointly owned by Verizon and Hearst, targeting men in the coveted 18-to-24 demographic — has announced three key hires on its production, marketing, and branded content teams.
The company, which owns shows like Hot Ones, has named: Jonathan Hunt EVP of marketing and audience development, Katina Lee as head of branded content, and David Weinstein as VP of production. Weinstein will work across the company on its various properties, including its flagship Complex brand, IRL festival ComplexCon, food-focused First We Feast (6.7 million subscribers), music-centric Pigeons and Planes, and Sole Collector — which covers sneaker news.
“Complex Networks has become a global leader in youth culture that spans across web, social, digital video, linear, OTT, events, and commerce,” president Christian Baesler said in a statement. “As we gear up for our next phase of growth, I’m thrilled to have Jonathan, Katina, and David join our team. They are proven industry leaders with incredible experience and will make a huge impact in moving our business forward.”
Hunt, who previously served as SVP of digital strategy and audience development for National Geographic Partners, will lead Complex’s brand and consumer marketing, PR, and paid media teams, reporting directly to Baesler. In her role, Lee will conceive and design branded campaigns, reporting to CRO Edgar Hernandez. Finally, Weinstein — who joins Complex from the Hearst-owned digital marketing company iCrossing — will oversee branded production, editorial, post-production operations, and the talent relations department. He will report to Justin Killion, the company’s EVP of development, production, and distribution.
Complex content — which covers music, movies, sports, video games, fashion, and food — is distributed on Facebook, YouTube, Netflix, Hulu, Pluto TV, Roku, and iFlix,