YouTube luminary Liza Koshy has become skincare and cosmetics brand C’est Moi’s very first brand ambassador.
The star, who counts more than 17 million subscribers on YouTube, announced the collaboration via Teen Vogue, saying she chose to partner with the brand because its products gel with her sensitive skin. C’est Moi, which is sold at retailers like Target and Amazon, is cruelty-free and specifically formulated without allergenic ingredients.
“Before I fell in love with C’est Moi, I dated around for years, and I’m sorry to admit that I cheated,” she joked. “I had to satisfy my needs, and there wasn’t just one name that could do it all, until I met C’est Moi. They made it easy and they made it clean.”
To pump up the partnership, Koshy divulged her entire skincare routine, for which she exclusively uses C’est Moi products (and also a faux-silk pillowcase acquired from Amazon). For the folks who’ve watched any of YouTube’s millions upon millions of beauty-related videos, the most surprising part of her routine is likely that Koshy isn’t married to the often-religiously touted morning face wash.
“I wash my face at night to remove any LA smog, cheek kisses, and armpit hug residue (I’m short, it happens),” she told Teen Vogue. “[B]ut I do not wash off the healthy oils my face needs to stay cute and supple.”
As for what C’est Moi and Koshy have planned for her future endeavors as its ambassador, they’re keeping that under wraps for now. If you’re eager to see more of Koshy, though, never fear — she’s got a number of other projects in the works, including two more seasons of her YouTube original series Liza on Demand, a co-starring role in the upcoming Alicia Keys-produced dance comedy Work It, and, of course, more videos on her recently-revived YouTube channel.
Liza’s glam photo by Daniella Midenge.