This year, VidCon is switching up the way it presents case studies (and taking advantage of the fact that it’s not occurring at the same time as Cannes Lions).
Rather than having several spread-out sessions where brands present the best of the best in social and video influencer campaigns, this year’s convention is hosting Six-Minute Case Studies: one hour-long, rapid-fire program featuring seven brands, including Netflix, Microsoft, Chipotle, and Electronic Arts.
“Overall, the objective for VidCon is to have a consolidated session to highlight some of the year’s best work, as chosen by industry peers who sit on the VidCon board,” Gabe Gordon — cofounder of Reach Agency, VidCon board member, and host of Six-Minute Case Studies — tells Tubefilter. “We are looking to showcase creative thinking, innovation, and effectiveness.”
During the session, executives from featured brands and agencies will present and (briefly) speak about their successful campaigns.
Six-Minute Case Studies runs on VidCon’s second day, July 11, from 1:30 p.m. to 2:30 p.m. on the Breakthrough Stage.
See below for a complete roster of which brands and executives will present.
Case Study 1
Speakers: Joanie Alexbaum (content architect, YouTube), Kimberly Kaplan (manager of global creative marketing, Netflix)
Case Study 2
Agency/Brand: Day One Agency
Speaker: Tressie Lieberman (VP of digital marketing and off-premise, Chipotle)
Case Study 3
Agency/Brand: Doing Things Media
Speaker: Naomi Mukai (VP of brand partnerships, Doing Things Media)
Case Study 4
Speaker: Brian Alvey (CEO, Clipisode)
Case Study 5
Agency/Brand: Branded Entertainment Network
Client: Electronic Arts
Speakers: Greg Alleger (director of client services, Branded Entertainment Network), Markus Frieske (director of global social channel and influencers, Electronic Arts)
Case Study 6
Speaker: Lisa Goldstone (head of talent, influencer marketing, and brand sponsorships, MagicLinks)
Case Study 7
Speaker: Sonia Atchison (incubator, Microsoft Creators)