Teen lifestyle influencer Summer McKeen has pacted with Toronto-based cosmetics upstart Nudestix on a limited edition product set.
It marks the first product collaboration for 19-year-old McKeen, who counts 4 million fans across all social platforms and is also known for starring in the popular Snapchat reality series Endless Summer. Nudestix, founded by mom Jenny Frankel and her two teenage daughters Taylor and Ally, creates easy-to-apply products that yield a natural look.
McKeen will release the Summer Proof kit, featuring four full products for the eyes, cheeks, and lips. Priced at $69, the set includes a universal matte bronzer, a luminous skin brightener, a plumping lip oil, and a sheer multi-purpose cream. Nudestix is sold in select Sephora, Ulta, and Macy’s doors, but its McKeen collab will bow exclusively today on Nudestix.com.
“I love makeup that is natural looking, easy to throw into a beach bag, and quick to apply,” McKeen said in a statement. “My Summer Proof collection is for all the babes out there making beautiful memories this season.”
McKeen will next be seen in the second season of Endless Summer opposite ex-boyfriend and fellow influencer Dylan Jordan. The Bunim Murray-produced series will return to Snapchat later this year. McKeen, who hails from Laguna Beach, Calif., is repped by Scale Management, CAA, and Bloom Hergott LLP.