YouTube

Kris Jenner, Gary Vaynerchuk Talk Life And Business With 120 YouTubers At The Site’s ‘Top Creator Summit’

Last week, 120 YouTubers gathered together for the platform’s fifth annual North American Creator Summit. The event is composed of a lineup of panels, events, and social gatherings meant to foster collabs, instill industry and business knowhow, and provide crucial feedback to YouTube executives from the biggest independent creators on the platform.

Among them were some of YouTube’s top movers and makers, like Casey Neistat (11.2 million subscribers), Lilly Singh (14.7 million), Lindsey Stirling (11.5 million), Marques Brownlee (8.5 million), the Eh Bee Family (8.4 million), and Andrew Siwicki, who’s not a YouTuber himself, but is Shane Dawson’s (21.5 million) longtime editor and now co-producer who has worked on all Dawson’s docuseries.

Speakers at the summit included YouTube execs like CEO Susan Wojcicki, chief product officer Neal Mohan, and chief business officer Robert Kyncl, along with digital marketing entrepreneur Gary Vaynerchuk, the founder of VaynerMedia. (Vaynerchuk is also a YouTuber, and his channel boasts 2 million subscribers.) Kardashian matriarch Kris Jenner was present as well — her second time joining in on a Creator Summit — and notably shared life advice with Singh.

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YouTube’s summits are invite-only and generally kept a bit hush-hush, but creators in attendance are able to tweet about their experiences — and tweet they did.

Some also shared a glimpse into the swag bags YouTube gave creators.

However, creators weren’t alone on Twitter — Wojcicki and YouTube’s official accounts got in on the tweeting, too.

One of the summit’s key events was a joint talk from Wojcicki, Mohan, and Kyncl. After the presentation, YouTube asked a handful of creators to share their key takeaways from the execs’ insights.

“Just seeing them in person and hearing them speak — to me, it felt like they really do deeply care about the creators, fans, and advertisers,” Lily Hevesh (2.4 million) said. “And they’re trying their best to please all of them. While there are lots of issues with the site, they’re working as hard as they can to try and solve them.”

You can read the rest of YouTube’s interviews about the talk here.

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Published by
James Hale

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