Taylor Swift’s “Me!” Shatters YouTube Record For Most-Viewed Solo Female Debut

By 04/29/2019
Taylor Swift’s “Me!” Shatters YouTube Record For Most-Viewed Solo Female Debut

Taylor Swift’s latest music video, a gauzy pastel rendition of her song “Me!” featuring Brendon Urie of Panic! at the Disco, has charmed its way to a YouTube record.

The video dropped April 25 and earned 65.2 million views in its first day, making it YouTube’s most-viewed female and solo 24-hour debut ever. The most-viewed crown previously belonged to Ariana Grande and her song “Thank U, Next,” which brought in 50 million views in its first 24 hours.

This actually isn’t Swift’s first time on top. In 2017, her video for “Look What You Made Me Do,” from her album Reputation, got 35 million views in 24 hours, making it the most-watched debut of all time. However, it was beaten out last year by K-pop phenoms BTS, whose “Idol” video got 45.9 million views.

Here’s where things get a little complicated: BTS still holds the record for most-watched YouTube debut overall. Not for “Idol,” but for “Boy With Luv.” That video, a collab with American singer Halsey, earned 74.6 million views when it bowed earlier this month. Swift’s record is specifically for a female, solo debut.

Swift’s “Me!” also rose to the top on two other streaming platforms. Over on Vevo, the video now holds the record for most views in a single day. And on Amazon, the song (not video) is now the record holder for most first-day streams and for most on-demand voice requests with Amazon’s AI assistant Alexa.

You can watch the video for “Me!” below.

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