After acquiring Awesomeness last July, Viacom is pursuing a global expansion of the digital brand, which creates programming targeting Gen Z.
Awesomeness has pacted with Viacom’s Viacom International Studios (VIS) division — which handles distribution abroad — to find homes for a total of 18 series and eight films, Deadline reports. The deal was struck ahead of MIPTV — an annual content market kicking off next month in Cannes.
Some of the series that are set to roll out include the Kian Lawley-starring Zac & Mia, about two teens battling cancer, which originally premiered on Verizon‘s now-defunct go90 streaming service and has since rolled out to Hulu; the Hulu thriller Light As A Feather; and T@gged, another thriller that launched on go90 and now airs on Hulu, featuring heartthrob du jour Noah Centineo.
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At the same time, Awesomeness announced that it has already sold a number of titles to German media conglomerate RTL, Deadline reports, which will distribute them in Germany on a new SVOD service dubbed TV Now.
“With TV Now, we recently launched a full-featured and standalone streaming service for the mass market to entertain, inform, and move people all over Germany,” Moritz Pohl, head of VOD content at Mediengruppe RTL, said in a statement. “Thanks to the partnership with Awesomeness and Viacom International Media Networks (VIMN), we can supplement our exclusive content with high-quality programs for the increasingly important young audience.”
