Talent agency Abrams Artists is adding to its gaming creator roster with four new signings. All of the influencers will be repped under Abrams’ alternative programming, licensing, and digital division. They include: Caesar ‘CDNthe3rd’ Noriega, Natalie ‘ZombieUnicorn’ Casanova, Harris Heller of Alpha Gaming, and Ally ‘AllysGotGame’ Hilliard.
Noriega, who is known to his 1.8 million Twitch followers — whom he calls ‘The Viewage’ — simply as Ceez, is one of the top 25 most-followed creators on the platform, with an additional 1.2 million subscribers on YouTube. The 36-year-old is best known for his positive outlook and dynamic personality, Abrams says, and he has been competing in esports professionally since 2005. Noriega was tapped by The CW to commentate its H1Z1 Fight for the Crown mini-series in 2017, and competed in Fortnite’s 2018 Pro Am Charity event with WWE wrestler Xavier Woods, with both taking home $10,000 for charity.
In addition to his gameplaying acumen, Noriega also creates custom mini-games within existing titles like H1Z1 and Sea Of Thieves.
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Casanova, for her part, is a gamer-slash-voiceover actress-slash body paint artist who has hosted a number of shows on Disney XD and Pivot — growing her following to 217,000 YouTube subscribers and 186,000 Twitch followers — while Hilliard touts over a decade of experience in first-person shooter, battle royale, and survival titles. Finally, Heller started out as a music creator alongside wife Kenzie Nimmo on her eponymous YouTube channel, but has since transitioned to tech reviews on his own hubs on YouTube and Twitch.
“Our breadth and focus in the gaming space has expanded at a rapid pace,” Agency partners Robert Attermann, Brian Cho, and Adam Bold said in a statement. “We have exceptional clients in this growing area and look forward to building their brands and careers.”
