Zoe Sugg, the U.K.-based YouTube phenom who has also launched her own bath brand dubbed Zoella, is partnering with fellow indie beauty firm ColourPop on a makeup collection.
The brunch-themed collection — launching on Feb. 27 exclusively on ColourPop’s website — will feature an eyeshadow palette, eyeliners, lipsticks, lip liners, blush, and highlighter, according to Bustle. The concept of the collection abuts neutral hues with pops of color. Prices range from $5 for eyeliners and lip liners to $18 for the eyeshadow palette.
In a crowded beauty vlogger landscape, Sugg, 28, has long been a standout — with 11 million subscribers on her flagship channel (that she has not posted on in roughly seven months) and almost 5 million subscribers on a second hub dedicated to personal vlogs, which is decidedly more active. She has long been a fan of ColourPop and featured the Los Angeles beauty brand — which rose to fame on social media and has come to be beloved for approachable price points — on her various platforms since 2015, per Bustle.
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“With its ’70s design elements and perfect colors and formulations, I am obsessed with it all,” Sugg wrote on Instagram, “and have been sneakily using it for months — every eyeshadow look I’ve worn has been from the Brunch Date palette.”
Previously, ColourPop has collaborated with Bretman Rock, Eva Gutowski, and Amanda Steele.
