Ever heard of Mila and Emma Stauffer? If not, perhaps you’ll soon see their fashion brand arriving at 1,200 Target stores nationwide — and internationally on Target.com — later this month.
The four-year-old twin social media phenoms — who count 5.4 million Facebook followers, 4 million followers on Instagram, and 160,000 YouTube subscribers — will be dropping their limited edition apparel collection, appropriately dubbed Mila & Emma, on Feb. 24. It will comprise a total of nine pieces, including dresses and two-piece sets — in pastel hues with “elevated fabrics” to convey a “sweet, feminine aesthetic,” according to a press release. Prices will range from $13 to $24. And it’s not a one-off deal either: a line of Mila & Emma swimwear will arrive in early May.
The twins rose to fame for their cheeky ‘rant’ videos — specifically a clip of two-year-old Mila lamenting the woes of being single on Valentine’s Day (below), which went on to rack up 31 million views on Facebook. Since then, the girls — whose videos are written, directed, and produced by their sixteen year-old sister, Kaitlin — have garnered celebrity appearances in their content including the Kardashians, Shawn Mendes, 50 Cent, and Reese Witherspoon.
“My girls’ big personalities, which my family and I enjoyed within the confines of our four walls, are what put us on the map,” said mom Katie Stauffer, who also designed the line, in a statement. “I always found joy dressing my kids in adorable handmade costumes and cute outfits, and my followers did, too…It was my family’s dream come true to create this collection.”
And Katie told People that the toddlers were highly involved in the design process. “We’d have fabrics in mind and they said, ‘Definitely this one,’ ” she told the outlet. “They were part of the fittings and everything. Mila would say, ‘I think this should be lower’, and stuff like that.”