As year-end best-of list season ushers in, microblogging platform Tumblr has unveiled the web celebs and series that were its most popular in 2018, as part of the platform’s annual Year In Review.
Tumblr compiles that venture by examining thousands of lines of data, it says, scouring popular tags and then ranking them according to search frequency, total number of original posts, reblogs, and likes. The company calls this rating technique ‘Fandometrics’.
Gamers have massive sway on Tumblr, with the top two spots on its ‘Web Celebrities‘ list (see below) being filled by Sean ‘Jacksepticeye’ McLoughlin and Mark ‘Markiplier’ Fischbach, respectively. And while McLoughlin and Fischbach recently teamed together on a clothing line called Cloak, the third and fourth spots on the list also belong to frequent collaborators Daniel Howell and Phil Lester. Given that Tumblr is a popular destination for ‘shippers’ — or fans who fantasize about their favorite stars or fictional characters being in relationships — Howell and Lester’s appearance is fitting, given that many viewers admire their close bond.
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Rounding out the top 10 are singer Thomas Sanders, BuzzFeed producers Shane Madej and Ryan Bergara, vlogger duo The Dolan Twins, YouTube OG Shane Dawson, and controversial creator Logan Paul — meaning that the Tumblr fandom is dominated by male creators.
On the ‘Web Series‘ front, Austin-based digital network Rooster Teeth has three series in Tumblr’s top 10 — including long-running RWBY, Camp Camp, and Achievement Hunter. The top web series of the year, however, was Geek & Sundry’s Critical Role, which sees a group of professional voice actors play Dungeons & Dragons. BuzzFeed Unsolved also has a large following on Tumblr, placing fourth.
“We saw a surge around some older YouTubers — Shane Dawson and Jenna Marbles [No. 28] specifically — having comeback years,” Tumblr’s ‘meme librarian’, Amanda Brennan, tells Tubefilter. “BuzzFeed Unsolved had a huge year, with a dedicated community rising around the show. Tumblr as a whole loves spooky things and cute guys, so the show is a perfect storm for our community.”
You can check out the top 10 lists below, or click here to see Tumblr’s multi-category 2018 Year In Review.
- Daniel Howell
- Thomas Sanders
- Shane Madej
- Ryan Bergara
- Dolan Twins
- Shane Dawson
- Logan Paul
- Critical Role
- BuzzFeed Unsolved
- The Adventure Zone
- Camp Camp
- Achievement Hunter
- Game Grumps
- My Brother, My Brother, And Me