Lifestyle vlogger Molly Burke has had an explosive year on YouTube — growing from roughly 300,000 subscribers last April to 1.5 million today, according to internal Tubefilter data, thanks in no small part to massively-viewed collaborations with the likes of Shane Dawson, Gabbie Hanna, and, most recently, the Dolan Twins (see below).
Now, for the holidays, the Los Angeles-based 24-year-old has dropped her first-ever limited edition merch collection, which she personally designed. Hoodies, T-shirts, and accessories feature inspirational sayings in braille — a nod to the fact that Burke is blind — as well as pieces inspired by her adorable guide dog, Gallop. The collection ranges in price from a $10 bandana (with cartoons of Gallop reimagined as a unicorn) to $35 for a hoodie, which features the words ‘Living Freely’ in braille — a phrase that Burke has tattooed on her arm.
Other products include a pop socket adorned with Gallop’s actual paw print, and a T-Shirt with the hashtag #KillingIt and a cartoon bee. (Burke calls her fans as ‘Killer Bees’).
Subscribe for daily Tubefilter Top Stories
A presale, which is currently ongoing, will terminate on Dec. 4, whereupon the first run of items will be shipped out. Burke is vending the merch via Fullscreen Direct — a division of the digital giant that handles ecommerce, among other direct-to-fan experiences. Burke unveiled the line in her most recent video with the Dolan Twins, in which she challenged the duo to go skydiving blindfolded — and made the leap right along with them. Check it out below.
Burke is managed by Reuven Ashtar of Never Napping.
.
