Dance phenom Matt Steffanina has signed with Abrams Artists Agency for representation in all areas of his career.
Steffanina, whose choreography and dance instruction clips have amassed 9.3 million YouTube subscribers and 1.7 billion lifetime views, will work with Abrams to expand his career and brand positioning across all media verticals, including scripted and unscripted series, endorsements, commercials, live performance opportunities, and theater gigs. Steffanina will be repped within Abrams’ alternative programming, digital media, licensing, and branding department — which also counts starry clients like Luke Korns, Alissa Ashley, and Stephanie Villa.
Steffanina took home a Streamy Award this year in the ‘Dance’ category. Throughout his long tenure as a digital creator, he has danced for iconic artists like Jason Derulo, Taylor Swift, and Chris Brown. He also competed in an influencer-themed season of CBS’ The Amazing Race, in which he and ex-girlfriend Dana Alexa won the show. Steffanina has also appeared on The Ellen DeGeneres Show, So You Think You Can Dance, and YouTube Premium’s Step Up: High Water.
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Steffanina, who also counts 2.8 million Instagram followers and 2.3 million Facebook fans, is managed by Sarah Weichel at Anonymous Content and is signed to the Studio71 multi-channel network.
