Facebook video outfitter Group Nine Media — the parent company behind noted brands like NowThis, Thriller, The Dodo, and Seeker — has hired an ex-Go90 executive to serve as its SVP of distribution.

Jeff Siegel will be responsible for expanding the reach of Group Nine’s content library across all platforms globally, charging both sales and strategy. Siegel formerly filled a similar niche at Verizon’s now-defunct mobile video hub, where he served as head of licensing and syndication. At Group Nine, Siegel will report to the company’s chief network and IP management officer, Mickey Meyer, and will be based out of its New York headquarters.

“Jeff has deep expertise in sourcing and negotiating TV and digital content sales and licensing deals with leading global platforms,” Meyer stated. “As we continue to expand Group Nine’s IP library and evolve onto new platforms and into new formats, Jeff’s experience will be invaluable to helping us connect with new and diverse audiences around the world.”

Prior to Go90, he serve as VP of international distribution at Defy Media. Throughout his 20-year career in the space, he has also held similar roles at FremantleMedia and MTV.

Group Nine says it clocks 5 billion video views every month. In December, the company named marketing vet Christa Carone president, overseeing sales, marketing, and data insights.

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