Divimove, the Berlin-based multi-platform network that represents YouTube superstars like vlogger Enzo Knol, beauty creator NikkieTutorials, and martial artist Flying Uwe, has appointed a new chief executive.
Tobias Schiwek (pictured above), who currently serves as chief digital officer of German production company UFA, will assume the top role on Jan. 1. He will succeed Divimove’s trio of co-founders and managing directors, who have opted to step down from the executive suite: Brian Ruhe, Philipp Bernecker, and Sebastiaan van Dam.
The new leadership at Divimove is part of parent company RTL Group’s stated goal of supercharging its various multi-channel network properties — including Los Angeles-based StyleHaul and Stockholm-headquartered United Screens — with greater synergy. Next year, RTL will launch a new unit combining all three networks to be led by Sean Atkins, the former MTV chief who was tapped as CEO of StyleHaul earlier this month. In this capacity, Schiwek will report to Atkins.
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“Tobias is deeply familiar with RTL Group’s broad portfolio to drive closer cooperation with our broadcasters, content producers and digital offer,” RTL Group CEO Bert Habets said in a statement. “He has a proven track record of digital transformation and creating innovative digital-first content.”
Divimove clocked 11.5 billion video views in the first half of the year, and currently counts a 300 million subscribers across its network of 900 influencers in Germany, Spain, the Netherlands, Italy, Poland, and France.
