Top talent agency Abrams Artists (AAA), which represents a slew of creators in the digital space — including beauty vlogger Alissa Ashley and dance phenom Dytto — is launching its own digital network for clients who aren’t otherwise partnered.
Dubbed Abrams Digital Network, the nascent venture is a collaboration between AAA and Bent Pixels, a multi-channel network that relies on proprietary tech to help creators and brands drive revenues. Abrams is launching its own so-called ‘content community’ within the Bent Pixels MCN, which is now live. The service will rely on Bent Pixels’ technology to help AAA digital talent maximize their revenues, monitor their branded campaigns, forge new alignments with digital marketers, and supercharge overall channel growth.
“Bent Pixels has made a name for themselves in helping to drive optimization and earnings in the entertainment, gaming, and lifestyle verticals,” AAA’s head of digital media, Alec Shankman, said in a statement, “and our partnership with them will have a direct, substantial, and positive impact on behalf of our clients who are not currently aligned with a CMS (content management system).”
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In other Abrams news, the agency’s founder, Harry Abrams, announced on Tuesday that he sold the storied firm — which he established in 1977 — to several current employees for an undisclosed sum. Abrams’ new owners include Robert Attermann (who formerly served as COO and co-managing director of Abrams’ New York office, and who has been appointed CEO), Brian Cho (formerly CFO and managing director of its Los Angeles office, who will now serve as president and COO), and the entrepreneur-producer Adam Bold.
