Abrams Artists Agency has added three beauty and lifestyle influencers to its roster: Cydnee Black, Karen ‘IAmKarenO’ Yeung, and Stephanie ‘Soothing Sista’ Villa.

Yeung and Villa will be repped by the agency’s Los Angeles-based digital team, while Black will be represented jointly by Abrams agents in Los Angeles and New York.

Black has amassed 700,000 subscribers and 22 millions for her beauty tutorials, while Hong Kong-raised Yeung creates highly stylized clips that have garnered 1.5 million subscribers and 43 million lifetime views to date. Villa counts 315,000 subscribers and 22 million views, and seeks to instill confidence in her viewers by sharing tips and tricks that speak to all gender identities. She will continue to be repped by Ashley Villa at Rare Global.

Abrams counts a total of 150 clients in the influencer space — many in the beauty and lifestyle category. The agency works to helps clients grow their presence across digital and traditional platforms, as well as to forge collaborations with top brands.

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