Veteran beauty influencer Andrea Brooks, who launched her YouTube channel roughly a decade ago and is now known to 4.3 million subscribers as Andrea’s Choice, has pacted with Abrams Artists talent agency (AAA) to release her very own cosmetics line.
Brooks is partnering with a leading cosmetics manufacturer to develop and distribute the line, which is slated for a late 2018 release. The collection will ultimately comprise more than a dozen items in four different product categories. AAA notes that the collaboration doesn’t represent a licensing, branding, or endorsement deal. Rather, Brooks is launching her own startup — and working with the as-yet-unannounced manufacturer on creative and product design. For its part, AAA — which has repped Brooks for three years — will oversee business agreements, brand development, distribution, and marketing.
Brooks, 31, announced the line ahead of VidCon — which kicks off today in Anaheim, Calif. — and will be sharing her brand-building tips and tricks during a fireside chat on Friday with Zuri Hall, who hosts E!’s Snapchat series What The Fashion.
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“Building a cosmetics brand has been a dream of mine since the beginning of my YouTube career in 2008,” Brooks tells Tubefilter. “Makeup to me is art, and I have so much fun creating with it. I’ve put all my heart and soul into developing this brand over the last few years, so I hope my YouTube fam will love it as much as I do.”