YouTube beauty and fashion creator Alyssa Wallace, known to her 1.3 million subscribers as AlyssaForever, has signed with noted digital talent management firm Rare Global.
The 26-year-old Indiana native launched her channel in 2013 and has since amassed 2.2 million followers across all social platforms. She has collaborated with several major brands to date on sponsored content, including Nike, Clinique, and NARS. This year, Wallace worked with L’Oréal Paris and Vanity Fair to create content around the Vanity Fair Oscars Party. Wallace was also awarded the title of ‘Beauty Blogger Of The Year’ by Allure magazine in 2014.
“I’m in the stage of my career where management like Rare Global will be a huge asset to advancing my career and bringing in a new aspect of organization and control,” Wallace tells Tubefilter, “so I can focus on doing what I do best: creating content for my subscribers.”
Rare Global was founded by the entrepreneur Ashley Villa in 2015, and furnishes digital and traditional career support, contract negotiation, licensing, brand partnerships, and media strategy services. The firm works with a slew of bold-faced digital lifestyle stars including Jenn Im, Jackie Aina, Wengie, and Stephanie Villa. Noted talent manager Ivy Cavic joined Rare as a partner last month and brought her clients — including Kandee Johnson and The Merrell Twins — into the fold.
“Alyssa is a great fit for Rare Global’s already diverse roster of content creators, bringing her own unique style, humor, and talent for connecting with her subscribers,” Villa said. “We want to translate her love and enthusiasm for makeup, streetwear, and sneakers into brand collaborations and licensing opportunities in the beauty, fashion, and lifestyle verticals.”
Wallace will continue to be repped by Amanda Marzolf at Abrams Artists Agency.