Actress and social media star Bella Thorne, who has worked with top YouTube creators including Logan Paul, Nash Grier, and Elijah Daniel, has provided a glimpse into potential influencer earnings on Instagram and Snapchat.
In a documentary about Thorne’s life posted earlier this month, Thorne said that she pockets up to $65,000 for an Instagram “grid posting,” reports Business Insider, and anywhere between $10,000 to $20,000 for sponsored Stories on both Instagram and Snapchat. Today, Thorne counts more than 17.5 million Instagram followers, and described it as a “big spot” in her career when she was able to reach 1 million likes per photo. She also counts 10 million followers on Facebook.
“I was raised to think that social media is everything,” the 20-year-old says. “Instagram is 100% a job to me. I started out at 18 with literally $200 in my bank account, and I bought this house a year later — a year and a half — and it’s all from social media. It’s from studying that sh-t — demographics and ratios and engagement and definitely the more technical side of it.”
You can check out the Vogue-produced Inside The Life Of Bella Thorne documentary below. Thorne discusses her social presence beginning at the 4:15 minute mark.