One of the most prominent creator networks in the online video industry has added several more top channels to its roster. The list of new signees at Studio71 includes Hannah Hart, FGTeeV, Matt Steffanina, Loren Gray, and ASAPScience.
Among their respective channels, those creators reach tens of millions of creators on YouTube and beyond. Hart, a personality who rose to fame as the star of the My Drunk Kitchen web series, will reunite with her longtime collaborators Mamrie Hart and Grace Helbig under the Studio71 banner. Helbig joined Studio71 in November 2017, and she and Mamrie Hart have teamed up with their partner network to launch a talk show called This Might Get… on YouTube.
The new additions to the Studio71 network represent a variety of video categories. FGTeeV, also known as the Family Gaming Team, is a home for gameplay footage from kid-friendly titles like Mincraft and Roblox. Steffanina, a choreographer, won the YouTuber-focused season of
The Amazing Race back in 2016. Gray, a teenager who is one of the top stars on mobile live streaming platform Musical.ly, also counts millions of fans on YouTube. And ASAPScience (pictured above) features explanatory science videos hosted by channel co-creators Gregory Brown and Mitchell Moffit.Other creators who are partnered with Studio71 include Roman Atwood, Lilly Singh, and Rhett & Link. “With the addition of these talented individuals we are continuing to innovate the way the entertainment industry connects with digital storytellers and push the boundaries of what a leading network should exemplify — diversity, creativity and scale,” said Studio71 president Dan Weinstein in a statement.
Studio71 will tell advertisers how they can work with these creators when it presents at the 2018 NewFronts on May 1.
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