Welcome to YouTube Millionaires, where we profile channels that have recently crossed the one million subscriber mark. There are channels crossing this threshold every week, and each has a story to tell about YouTube success. Read previous installments of YouTube Millionaires here.
This installment of YouTube Millionaires is brought to you by Epidemic Sound.
The seven creators who appear on the extreme sports channel Storror have collectively taken a leap to a new level of the digital stardom. On their YouTube hub, the Storror guys show off a plethora of high-flying stunts, including parkour skills, acrobatics, and aerial stunts. After sharing some impressive freerunning online and in a feature-length documentary, the Storror team has seen its audience grow significantly, to the point that it now tops one million subscribers. Here’s our chat with the members of the collective:
Tubefilter: How does it feel to have more than one million subscribers on your channel? What do you have to say to your fans?
Storror Team: In one word? Surreal. One MILLION subscribers for us has been a long time coming. We’ve been doing YouTube just for the love of it for over seven years now and for most of that, we didn’t even have 100k! It’s really humbling to know that there are now one million people who enjoy our videos every week.
Obviously, we want to say thank you to all of you for clicking that red button, but we also want to make sure you guys know that this is just the start! As far as we’re concerned we’re only just getting warmed up. Welcome to the Storror Army!
TF: Why do you think your videos have resonated so much with fans around the globe?
ST: I think people enjoy our videos because it’s different every week – sure, crazy parkour and stunts are a common theme but you get so much more with a Storror video – fans like that! You never know what the next extreme location, weird person or fun challenge is going to be. Anything is possible!
TF: Which would you say is more important for a successful Storror video: Fantastic athletic feats, or great production quality?
ST: That combination that is really satisfying, but to be honest I think it’s the storytelling. Explaining how we get into the situations we do and humanizing the characters behind these big jumps becomes really engaging – but we’ve only learned that in the last 18 months.
TF: What steps have you taken to bring out the personalities of the Storror members as they appear in more videos?
ST: These days, every single one of us has a camera, we make sure everyone is documenting everything! We then try and balance it out in the edit so you can tell what everyone is thinking and get the full Storror experience.
TF: What do you think is a misconception that many people have about parkour/freerunning?
ST: A lot of people assume what we do is an adrenaline thing – like they think we love risking our lives and scaring ourselves. That couldn’t be further from the truth. With anything dangerous that we do there is a LOT of preparation, safety, and risk reduction. We wouldn’t be trying a jump if we weren’t pretty darn sure we were going to be able to do it – because that’s how you get hurt or die! We enjoy our lives far too much to risk death for views. It’s completely controlled and the sole motivation is to prove to ourselves what we are capable of.
TF: What’s the worst injury you’ve ever suffered while filming a video?
ST: Generally, as mentioned above – what we do is a lot safer than you would assume. Injuries are surprisingly rare, although after 12 years the odds are definitely stacked against us. You may have seen the video of Drew snapping his leg whilst out in Bulgaria recently, although his only ever injury that was pretty bad. Max also had a nasty head injury when falling from a roof on a different shoot in the UK.
TF: Have you ever had run-ins with the law while filming your videos?
ST: We deal with the police all the time, almost every day, but generally, interactions are friendly. What we do isn’t illegal, and we always make sure to be respectful when anyone has a problem with it. For some reason, a lot of people seem to take offense to seeing young guys being productive in public spaces though — but I guess that’s just part of the job.
TF: If you could shoot a video anywhere in the world, where would you choose?
ST: If someone could wave a magic wand and sort out the logistics, we would LOVE to visit Syria. There is a small parkour community there and it would be incredible to go and visit them to understand what it is like to call somewhere home that the rest of the world just sees as a war zone.
TF: What’s next for your channel? Any fun plans?
ST: We can never give too much away of course, but we have got some really good new concept pieces planned for this spring. As always, more ambitious travel plans and there is talk of 2 videos a week, but I’m not sure we’re ready yet!
This installment of YouTube Millionaires is brought to you by Epidemic Sound. Epidemic Sound was founded in 2009 with the sole purpose of creating possibilities and benefits around music in all stages – both for the ones who compose it and the ones who use it. We’ve achieved that by collecting music in an ever-growing library, to which you can subscribe for unlimited use or license tracks per second. Both equal music clearance on all platforms, worldwide in perpetuity. Today we have over 25K high-quality tracks at the tip of your fingers. Go ahead and create!