Select Management Group, which reps illustrious YouTube talent including Gigi Gorgeous, Nikita Dragun (pictured above, right), and The Rhodes Bros, has announced a social good and community outreach division dubbed Select Impact.

The venture will harness the influence of its roster to push for gender equality across the entertainment industry, as well as other humanitarian causes. At a launch event yesterday evening in Los Angeles dubbed ‘The Future She Built,’ executives from Capitol Music Group, SAG-AFTRA, the LA Sparks, and the Annenberg Inclusion Initiative convened to discuss gender issues in the wake of the #MeToo and Time’s Up movements.

Select Impact will continue to host fireside chats and mixers in order to connect thought leaders across various causes, and also spearhead influencer-led charity campaigns. According to its website, issues of focus include LGBTQ+ advocacy, fighting stigmas around mental health issues, and encouraging low-income entrepreneurs. The Select team actively volunteers at the Los Angeles Regional Food Bank, San Gabriel Habitat for Humanity, and Baby2Baby.

“Select’s history of working with our talent to spark conversations about inclusion, change, and assisting philanthropic groups paved the way to launch Select Impact,” Alisa Ben, the company’s VP and head of operations, said in a statement. “Select Impact will provide the next generation of thought leaders opportunities to achieve our key missions: empowering future innovators, fostering diverse communities, and promoting mental health and well-being.”

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