YouTube star Mariale Marrero, who counts a collective 20 million fans across social media, has signed with talent agency CAA for representation in all areas.
The 27-year-old, who hails from Venezuela but currently resides in Los Angeles, creates beauty and lifestyle content in both Spanish and English. CAA will work with Marrero on TV, film, and touring opportunities, as well as digital distribution and partnerships, endorsements, personal appearances, and publishing, Variety reports. To date, Marrero has partnered with top beauty brands like L’Oreal, Too Faced, and Revlon.
Marrero operates three YouTube channels: Spanish-language Mariale (8.4 million subscribers); Mariale SinPatuque, a vlog channel that translates to ‘Mariale Without Makeup’ (3.4 million subscribers); and the English-language Mar (1.7 million subscribers). She also counts 4 million followers on Instagram, and was featured prominently in the 2017 iteration of YouTube Rewind.
Marrero will continue to be managed by Kimberly Perplies and Vanessa DelMuro of James Grant Management Inc. Check out her most recent English-language video, in which she hauls fake Gucci clothing on eBay, right here: