Karina Garcia, whose primary channel reaches 7.5 million subscribers and has accumulated more than one billion views to date, is one of YouTube’s biggest stars, and more than any other activity, she’s known for making slime. Garcia is at the forefront of the slime video trend on YouTube, and thanks to that position, she has managed to secure some massive paydays in the past.
Through a line of in-store products, Garcia is further monetizing her digital brand. Last year, she teamed up with Craft City to launch a trio of crafting kits, including one that allows users to make their own slime at home
Garcia’s partnership with Craft City includes a slime kit, a bath bomb kit, and a lip kit, all of which are available in Target stores as well as online. She tested out her slime kit in a video she shared on her YouTube channel.
All three of Garcia’s products retail for $19.99.