DramaFever, a streaming service operated by Warner Bros. Digital Networks (WBDN) dedicated to Korean Dramas and other romantic-oriented content, has named Rena Liu general manager.
In this role, Liu will report to Patty Hirsch, who was just named CEO of DramaFever and general manager of Warner Bros. Digital Labs — the technology team that powers WBDN’s portfolio, including Machinima and Ellen Digital Ventures. At DramaFever, Liu will be tasked with overseeing content, marketing, revenue, and product operations as well as leading business development and growth. Previously, she served as head of Warner Bros. Digital Labs’ business operations and strategy.
Liu’s first move as GM is the launch of a new vertical called DramaFever Journeys, which will comprise a curated selection of unscripted shows about relationships and romance. To this end, DramaFever has acquired the exclusive on-demand streaming rights to a handful of seasons of The Bachelorette and The Bachelorette Australia. The Bachelorette franchise is distributed by Warner Bros. Television, which inked the licensing pact with DramaFever for seasons 8, 10, 11, and 12 of the U.S. edition and season 3 of the Australian franchise.
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“Millions of fans have made DramaFever the leading destination for addictive rom-com content from Korea and across East Asia,” Liu said in a statement. “We are excited to welcome a whole new audience that love series that are just as addictive, romantic, and funny as our beloved K-dramas.”
Check out a teaser for DramaFever Journeys, which launches today, right here:
