Eva Gutowski Launches Beachy Beauty Line In Collaboration With ColourPop

After launching her own fashion range, lifestyle vlogger-slash-actress Eva Gutowski is now dabbling in the beauty biz.

Gutowski announced on Instagram earlier this week that she is collaborating with Los Angeles-based ColourPop on a limited edition collection that is now live. The collection is dubbed It’s All Wild, in honor of Gutowski’s fashion brand, and is similarly inspired by her love for travel. The line comprises eye shadow palettes ($12), face powders ($10), and lip glosses ($6), and all of the items are also available in bundled sets ($35).

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towski describes the collection as her “makeup essentials — all in super portable packaging for all those carry-on trips,” she wrote on Instagram. “The whole collection is fit for any babe to complete everything from a super natural look, to a full-on beach glam look.” This isn’t the first time that ColourPop has collaborated with social media stars. In the past, the brand has partnered with beauty vloggers Kathleen Lights, Laura Lee, and Amanda Steele on limited edition items.

In addition to her fashion and beauty businesses, Gutowski is also forging a promising career as an actress. She notably headlined the YouTube Red series Me And My Grandma alongside Rhea Perlman, and is set to appear in a forthcoming Awesomeness and Hulu series titled All Night. Gutowski counts 8.5 million subscribers on YouTube and 5.4 million followers on Instagram.