The massively popular Family Fun Pack YouTube channel, whose vlogs, challenges, and costume videos have amassed 6.6 million subscribers and 6.9 billion lifetime views, has signed with StyleHaul.
While the StyleHaul network typically represents channels in the fashion and beauty spaces, Variety reports that the deal — which was signed in November — marks its continued foray into the family category. In addition to the flagship Family Fun Pack destination, several of the family’s six children operate their own channels that will also join the StyleHaul fold: Always Alyssa (406,000 subscribers), Dude It’s David (89,000 subscribers), Twin Time (152,000 subscribers), and Michael’s Magical Playhouse (85,000 subscribers). Newborn Owen has yet to make his debut.
StyleHaul will represent the channels through its StyleHaul Moms vertical, which it launched in 2016 to serve millennial moms and families. It will work with California-based Family Fun Pack on entertainment development, licensing, merchandise, publishing, and gaming. A long-form TV series with the family is currently in the works, StyleHaul CEO Stephanie Horbaczewski told Variety.
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“[Mother] Kristine and her family represent everything we want to be in the family space,” Horbaczewski said. “StyleHaul Moms is one of our most important verticals, which has grown as our creators have grown and extended their lives.”
The Family Fun Pack channel, which was established in 2011, was previously partnered with Studio71. StyleHaul, which is owned by the European media conglomerate RTL Group, represents other noted millennial moms, including U.K. reality star Samantha Faiers.
