Of the ad-supported, celebrity-driven original programs YouTube announced at last year’s Brandcast, only one has yet to premiere — but it’s coming soon. What The Fit, in which comedian Kevin Hart will try out exercise routines alongside his famous friends, will premiere on March 8.
Each episode of What The Fit will match up a celebrity guest with an outlandish form of fitness. Leslie Jones and Hart, for example, will try their hands at rodeo, while Chance The Rapper
will join Hart for some beer yoga. In the picture above, Hart takes on Conan O’Brien in the sumo ring. “Fitness is about to get a whole lot funnier and I can’t wait for fans to see a side of me and my friends they haven’t seen before,” said Hart in a press release.What The Fit will join the lineup of the LOL Network, which Hart launched last year. Existing LOL Network programs include the recently-launched Cold As Balls, which featured Blake Griffin in its latest episode.
After the March 8 premiere, new episodes of What The Fit will roll out twice per week.
Each week, we handpick a selection of stories to give you a snapshot of trends,…
As major film studios seek deals with directors whose careers began on social media, Sony…
Syracuse University's Center for the Creator Economy has published a report that will make traditional news outlets…
At its annual Made On presentation, YouTube announced several tools that help brands forge partnerships with creators.…
Two weeks after OpenAI announced the hire of Sam Yam as the head of its Creator Product division,…
AI-generated text has become a major concern in classrooms, offices, and publishing houses, but the European…