Rhett & Link are going to Super Bowl LII. The co-hosts of the popular YouTube series Good Mythical Morning will appear in a commercial for website builder Wix that will air during the third quarter of this year’s NFL championship.
The commercial will be a 30-second spot in which Rhett & Link will show off Wix’s user-friendly interface. It will build off the duo’s previous partnership with the company. They previously appeared in a commercial that has been used heavily as a pre-roll advertisement on YouTube. That video is now listed as an “Official 2018 Big Game Ad,” suggesting that Wix’s Super Bowl spot will be related to it.
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According to AdAge, Wix was initially planning to forgo a Super Bowl buy this year, but the company was persuaded by broadcaster NBC to purchase a slot. This will be the fourth straight year in which Wix has aired a Super Bowl commercial.