HQ Trivia, a game show app that broadcasts live quizzes daily and offers players thousands of dollars in prize money, has tapped a new head of programming and strategic partnerships, Brandon Teitel, to spearhead brand integration.
For more than a decade, Teitel served as a senior producer at CNBC on finance-themed shows like Mad Money and The Big Idea, hosted by Jim Cramer and Donny Deutsch, respectively. Most recently, he served as VP of brand strategy at Postmates. During his tenure, he partnered the courier app with the likes of ABC, NBCUniversal, and T-Mobile. Teitel first announced his hire on Tuesday via Twitter.
“HQ Trivia is experiencing hyper-growth, and we have been getting a lot of attention from brands that want to reach our audience,” the app’s co-founder and CEO, Rus Yusupov, told The Hollywood Reporter. (Yusupov also co-founded Vine). “HQ is in a unique position to define the future of brand integrations in live programming. Brandon Teitel’s wealth of experience at CNBC and work with numerous global brands at Postmates will be invaluable. I’m happy to welcome him to the team.”
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Six-month-old HQ Trivia, which has spawned several copycats, regularly garners millions of players to its daily streams, which are frequently hosted by the comedian Scott Rogowsky.
