Popular lip syncing platform Musical.ly may be developing a copycat version of HQ Trivia — the buzzy livestreaming quiz show app launched late last year by Vine co-founders Rus Yusupov and Colin Kroll — targeting its avid tween user base.
Gizmodo obtained a planning document from Bytedance — the Chinese internet giant that acquired Musical.ly for a reported $800 million in November — indicating that an initiative code-named Project F is allegedly in the works. In development under Musical.ly’s new management, Project F would consist of live, twice-daily quiz competitions distributed in vertical video format with an affable host and the ability for participants to win real money or prizes — which is the conceit of HQ Trivia to the letter. The product could launch as soon as next week — though Gizmodo notes that it might also turn out to be a standalone venture that does not live within Musical.ly.
While this isn’t the first time that a competitor has attempted to capitalize on HQ Trivia’s buzz, Musical.ly may be looking to add differentiating features to the mix, including team-based play and an opportunity to take home prize money even when players don’t win.
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The planning document states that Musical.ly currently counts 60 million monthly active users, but is seeking ways to become more of a daily destination. HQ Trivia, which hosts quizzes twice per day, garners as many as 1 million viewers per session, Gizmodo reports.